College HUNKS Hauling Junk and Moving has been around for nearly two decades. It has more than 150 locations across 38 states and two Canadian provinces.
The moving company’s footprint extended to San Diego County within the past six months, with locations opening in Carlsbad, Poway and the Murphy Canyon area.
And it’s likely few people hereabouts had any idea of its presence.
San Diego State football players began spreading the word Monday evening after practice, joining two of the local franchisees in a branding event for College HUNKS.
“It’s fun,” SDSU wide receiver Ethan Dedeaux said. “Not a lot of kids on our team get an opportunity to do this and I feel like it’s huge for recognition for everybody.
“We’ve seen people across the country get opportunities to do NIL deals, and this is important for us. It’s a huge, huge opportunity.”
In July, NCAA legislation allowed athletes to profit from their name, image and likeness, commonly referred to as NIL.
Dedeaux joined three dozen teammates who put on College HUNK T-shirts, posed for pictures in front of moving and junk removal trucks and filmed some promos for the company.
“I’m ecstatic,” said Clement Harris, who owns the Murphy Canyon location. “It was one of the things we wanted here is get the brand out to San Diego and also give back to the community.”
Harris, along with Poway franchise owner Eddy Jabbour and a half dozen of their employees greeted SDSU players.
The event took place in the parking lot of Hardy Elementary school, in the shadow of the SDSU practice fields.
“For them to reach out and bless a lot of guys with this opportunity to represent a company like this is real cool,” SDSU quarterback Lucas Johnson said. “It’s cool to come together as a team and get to do something.”
Added defensive end Keshawn Banks, “This is something that’s long overdue for NCAA athletes. It’s been in conversation for years and years, so it’s cool to finally be able to have the ability to make a little money to live and, you know what I’m saying, just some essential money.”
The moving company will spread $20,000 among the SDSU players who act as brand ambassadors, promoting College HUNKS across their social media platforms. Aztecs players who didn’t make it to the event could still benefit from the NIL deal by promoting the moving and junk company on their social media. That’s about $180 apiece if all 112 players on the Aztecs roster participate.
So how will players spend their windfall?
“It’s probably going to go to bills,” Banks said.
“Christmas presents, for sure,” Johnson said.