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MarketInk: ‘Estamos Contigo, San Diego,’ Says Telemundo’s New VP of News

Telemundo’s Mike Gaytan

KUAN-TV Telemundo 20, the San Diego NBC-owned, Spanish-language station that shares studios with KNSD-TV NBC San Diego, has named Mike Gaytan as its vice president of news. His first day on the job will be Monday, Dec. 13, an NBC spokesperson said.

“Estamos Contigo, San Diego” (translation: “We are with you, San Diego”), Gaytan told Times of San Diego. “I grew up in the border town of Laredo, Texas, where I began my journalism career reporting on the issues and opportunities that affect both borders. I know I will feel at home and it will be a privilege to work with our fantastic team to continue delivering the best local coverage available to you in San Diego and Tijuana. We are committed to excellence in journalism to help you stay informed of facts that matter.”

Gaytan will oversee all newsroom operations at KUAN, which currently airs 12 hours of live, locally produced newscasts per week. The news programs include local breaking news, weather forecasts, sports reports, international news and “Telemundo 20 Responde,” a consumer segment that answers inquiries from local consumers who believe they have been wronged.

“Immigration and border issues will always be an important topic within our coverage, as well as paying attention and investigating concerns that our San Diego community may have,” said. Gaytan. “At Telemundo 20, we will strive to question the powerful about their proposals and decisions that impact our viewers’ daily lives with comprehensive, in-depth breaking news coverage that is available on multiple platforms.”

Hispanics and Latinos make up roughly 18.5 percent of the total U.S. population, according to 2020 Census data. “We see an increase in Latino demographics and we feel that our Telemundo 20 and NBC 7 news teams are perfectly positioned in the market as the largest bilingual newsroom that allows us to keep today’s Latino audience informed,” Gaytan said.