Jumpabola Pragmatic

Tom York on Business: Two San Diego Business in Running to Sell at Walmart

Jennifer Reynolds with her Sauce Goddess products. Image from company Facebook page

Two small, but successful San Diego companies, Yerbuzz and Sauce Goddess, are advancing in Walmart’s coveted Open Call competition, according to a spokeswoman for the vast retail purveyor.  

The businesses are seeking the opportunity to work with the retailer for the opportunity to place their products in Walmart stores and Sam’s Clubs. 

Yerbuzz, which makes the hard seltzer product Hard Yerba Mate, is the brainchild of founder and CEO Dan Nierman, who grew up in Rancho Santa Fe. Local entrepreneur Jennifer Reynolds is the founder of Sauce Goddess Gourmet Products, which makes the best-selling barbeque sauces.

The two were among 900 potential product suppliers invited to pitch their products to Walmart and Sam’s Club buyers earlier this year. They are now part of the 167 nationwide advancing to the next stage.

Overall, more than 17 small businesses from California are advancing.